OTHER FEATURED CARDS ACCUCARD AMERICAN EXPRESS BLUE AMERICAN EXPRESS GOLD BARCLAYCARD CREATECARD EASYMONEY EGG CARD GMCARD GOLDFISH LLOYDS TSB PLATINUM MARBLES MORE TH>N MORGAN STANLEY RSPCA CARD SCOTTISH WIDOWS STUDENT CARD

THE COMPANY - started as an independent company in 1995, they have quickly risen to the top of the credit card industry in the U.S. With a global customer base already at 46.7 million, managed loans totaling $71.8 billion, and through their pioneering information technology efforts, they are in a prime position to lead the financial services marketplace through this century. Their success is directly attributed to their progressive efforts in information technology, customer acquisition, and customer retention. Through their proprietary Information-Based Strategy (IBS), they have the ability to tailor their products to the appropriate customers as well as ensure that each individual customer's needs are being serviced efficiently. They also continue to look at ways in which they can apply their innovative IBS to capitalise on promising markets, including auto finance and patient financing.